One of the most common questions we hear is: "Can you remove all stains?" Unfortunately, there's no simple yes or no answer. Stain removal is a far more complex process than many realize. Even with professional equipment and specialized chemicals, not all stains can be eliminated.
Some carpet cleaning companies advertise 100% stain removal, but this is not realistically achievable in all cases. Stubborn stains would require stronger and stronger solutions to remove, but these would also strip the carpet's color along with the stain. Many DIY stain removers-such as those found in spray bottles-contain high concentrations of bleach or similar harsh chemicals. These products often leave a lighter patch where the stain was, giving the illusion that the stain was removed. In reality, the stain has been bleached along with the carpet fibers, leaving behind a permanent light mark.
Almost every week, we see damage caused by DIY cleaning attempts using scrubber hire machines, vacuums, and spot cleaning products. Over-wetting during these attempts can soak stains and dirt further into the pile, making the carpet initially appear cleaner. However, this is short-lived as the dirt buried in the pile quickly works its way back to the surface, leaving the carpet looking just as dirty within days. Over-wetting can also cause carpet shrinkage and weaken the adhesives in the carpet backing, leading to long-term damage.
Using incorrect cleaning fluids-such as washing-up liquid, bleach, sterilizing fluids, detergents, or spray foams-frequently leaves sticky residues that attract more dirt over time. These fluids may also bleach the dyes in the carpet or fabric, leaving permanent discoloration. If the stain is scrubbed during cleaning, the surface texture may become fluffy and matted, especially on delicate wool carpets, spoiling the overall appearance.
Once a carpet has been damaged by DIY cleaning, the damage is often irreversible, even with a professional clean. Never assume that a bottle of carpet or upholstery cleaning liquid is completely safe to use on any or every item with a stain. Always read the disclaimers on the product label carefully. Many sprays contain so-called "safe" bleaching agents or fluorescent color enhancers, which frequently leave light-colored patches. Always test a small area first, and if in doubt, do not use it.
If the item with the stain was treated with a stain guard solution, it might improve the chances of successful removal. However, many factors influence how a stain sets, whether on carpets or fabrics.
The first step in successful stain removal is identifying the stain correctly. While this sounds straightforward, it's often not the case. Customers don't always know or remember what caused the stain or how long it's been there, which complicates the process. Additionally, while we carry a range of common stain removers in our arsenal, it's impractical to carry an individual remover for every possible stain type.
Stains from food coloring, tea, coffee, ink, pet accidents, makeup, and oils each behave differently and require specific treatments. Misidentifying the stain can lead to the wrong product being used. For example, using a paint remover on tea or coffee stains would be ineffective and potentially damaging. Our solutions are tailored to handle the most common stains, but if they don't work, it often means the stain is permanent and cannot be removed, even with the correct product.
The stain must be correctly identified for us to use the appropriate removal method. Without this, any treatment is unlikely to be effective. For example, a solution designed to lift grease won't be useful on a dye-based stain. Our professional stain removers are designed to target specific problems-such as red wine, ink, or food dyes-but not all stains respond, especially if they've had time to set.
Once a stain has dried, removal becomes significantly more difficult. Natural fibers like wool and cotton absorb dyes and pigments more easily, making them more prone to permanent staining. Conversely, synthetic materials often cling to oily stains, making them harder to lift. In some cases, even with the right treatment, older or deeply embedded stains may be beyond removal.
True stain removal involves physically extracting the stain, often by dissolving it with the appropriate stain remover and flushing it out of the carpet. This process ensures that neither the stain nor any cleaning residues are left behind.
Our professional stain removers are already used at their maximum safe strength. Carpets and fabrics have dyes that give them color, but these dyes can be damaged if overly strong solutions are applied.
We carefully tailor our products to target the stain without affecting the original carpet color. However, over time, the dyes in the carpet can weaken, especially as the carpet ages. If we were to use a stronger product than recommended, we risk stripping the carpet's color along with the stain.
Manufacturers set the maximum safe dilution rate for their products, which we must follow to avoid damage. If a stain remains after we've used the strongest appropriate solution, we've reached the limit of what's safely possible.
Television advertising often promotes spray foam carpet cleaners as miracle solutions for stain removal, but the reality is quite different. Many of these products are little more than foaming bleach or contain similar harsh chemicals. While bleach can be effective at making stains appear to be removed, it's important to understand that it doesn't actually remove the stain. What bleach does is strip the color from the stain, giving the illusion that the problem is gone. In reality, the stain is still embedded in the carpet, but its color has been "bleached out."
The only possible saving grace in this situation is if the carpet itself is able to withstand bleach without its color being affected. However, until recent years, bleach-resistant carpets were extremely rare. Even today, while some carpets are marketed as "bleach cleanable" or "bleach resistant," we strongly discourage the use of bleach or any bleach-based products on carpets due to the risks involved.
True stain removal involves physically extracting the stain, often by dissolving it with the appropriate stain remover and flushing it out of the carpet. This process ensures that neither the stain nor any cleaning residues are left behind. Unlike DIY products, which can leave sticky residues that attract more dirt, our professional process ensures a thorough clean without long-term issues.
We do not recommend using bleach on carpets-it's mentioned here only to explain what's often found in DIY cleaning products.
Even for carpets that are marketed as "bleach cleanable" or "bleach resistant," using bleach is still problematic. Firstly, it will leave a strong, unpleasant odor for several days. Secondly, bleach can cause significant long-term damage. Instead of removing the stain, it often soaks it deeper into the carpet's backing, giving the false impression that the surface is clean.
Bleach left in the carpet can degrade delicate fibers and, in some cases, reactivate under humid conditions. On humid days, walking on the carpet in socks could result in bleach leaching out and causing further discoloration.
The bottom line is that whatever you put into your carpet, you need to think about how you'll get it out again. If you can't confidently answer that question, you shouldn't be applying any product to your carpet. Most DIY solutions don't truly remove stains-they soak them deeper into the carpet, leaving behind residue that makes proper removal even harder later on.
The foaming agents in many DIY products remain in the carpet long after application. Over time, they harden like glue-sometimes as solid as wax. When you eventually have the carpet professionally cleaned, we first have to spend considerable time removing this hardened foam layer before we can even reach the original stain.
This foam also leaves behind a sticky residue that attracts dirt and grime, creating dark, black spots over time. What's actually happening is the stain is "glued" into the carpet by the foam, and as dirt builds up, the area becomes more noticeable. Customers often realize the extent of the damage only after it's too late.
When we clean and flush out the foam, the underlying damage becomes more apparent. The bleaching effect, where the carpet's original color has been stripped, is revealed, but this isn't caused by our cleaning-it's a result of the damage already done by the DIY product.
The bottom line is that bleach doesn't just harm your carpet-it can harm you, your family, and your pets. Whatever you put into your carpet, you need to think about how you'll get it out again. Most DIY cleaning solutions, particularly those containing bleach, do not truly remove stains-they soak them deeper into the carpet, leaving behind residue that makes proper removal even harder later on. If you can't confidently answer how to remove the chemicals you're applying, it's better to avoid using them altogether.
When spills penetrate the carpet's backing, they can cause long-term issues even if the surface stain is initially removed. The backing material isn't always colorfast, meaning any dye in the backing can wick up into the carpet pile and cause stains to reappear over time.
For instance, a red wine spill may be cleaned from the surface but linger in the backing, leading to recurring stains. This isn't due to inadequate cleaning but rather a limitation of what can be done when the carpet backing is affected.
Another common problem is water damage. While water itself typically doesn't stain carpets, prolonged exposure can cause significant issues. Extended wetting can dissolve the glue within the carpet backing, which may resurface as a solid stain that is very difficult to remove. Additionally, the brown backing of carpets is often not colorfast, and prolonged moisture can cause the brown dye to wick up and create further staining.
These effects can result in permanent damage, even when surface stains are successfully treated. In severe cases, the glue deterioration can cause the carpet pile to separate entirely, leading to disintegration during cleaning if the adhesive within the backing has fully dissolved.
For example, a red wine spill may be removed from the surface but remain in the backing, causing the stain to resurface. This is not a sign of poor cleaning but a limitation of what's possible when the backing is affected.
Pet urine stains are particularly challenging due to the chemical composition of the urine. It can bleach the carpet's dye, creating permanent discoloration that we cannot reverse.
Odors present an additional problem. If urine has soaked into the underlay, we can clean and deodorize the surface pile, but odors from the backing and underlay may persist. Deodorizing sprays can help mask the smell, but they won't eliminate it if the source is embedded deep within the underlay.
In rare cases (about 5% of the time), carpets may have a faulty or unstable backing. After cleaning, these carpets may temporarily expand and appear wrinkled. This is not a cleaning or fitting fault, and the issue typically resolves on its own within 7 days.
Even with modern vacuum cleaners, not all dirt trapped within a carpet can be removed. Over time, dirt, bacteria, and dust mites build up and cling to the carpet fibers.
Think of emptying your vacuum cleaner's contents back onto your carpet and walking over it for several days,it sounds terrible, but that's essentially what happens as dirt settles deep into the fibers and becomes embedded.
A professional cleaning is the only effective way to eliminate this hidden dirt. We recommend cleaning high-traffic areas once a year, while less frequently used areas should be cleaned every 2-3 years. Different households have different standards, but waiting until the carpet looks visibly dirty makes the cleaning process much more challenging.
For wool carpets, which have no natural stain resistance, cleaning should ideally be done every six months. Additionally, applying a stain guard coating can help repel stains and spills. Once a wool carpet starts to appear dirty, it's often a final warning. Delaying cleaning at this stage can lead to permanent, irreversible staining.
To avoid leaving footprints, we recommend not walking on freshly cleaned carpets until they are completely dry.
By understanding the complexities of stain removal and the importance of regular professional cleaning, you can take the necessary steps to maintain your carpets and extend their life.
We understand the temptation to try a DIY solution, but the reality is that effective stain removal requires professional equipment, solutions, and expertise. If there were a simple DIY fix that worked reliably, we would be using it ourselves!
The only action we recommend is to use a plain white towel or kitchen towel to absorb as much of the stain as possible. Lightly dab the area with water, but avoid scrubbing. Scrubbing damages the carpet's pile and can push the stain deeper into the fibers, making it more difficult for a professional cleaner to address later.
After absorbing what you can, the best course of action is often to leave it alone and seek professional help. Avoid applying bleach or foaming agents, as these often cause more harm than good.
The image above illustrates a blue stain that has soaked beyond the carpet's surface and into the backing material and underlay. When stains penetrate this deeply, surface cleaning may not be enough to completely resolve the issue.
Although the surface of the carpet may appear clean after treatment, stains embedded in the backing or underlay can remain hidden. These stains can wick back up through the fibers, causing the original discoloration to reappear. This wicking effect typically occurs within a few hours of cleaning and is not the fault of the carpet cleaner. It happens because the stain has traveled up from the backing or underlay, beyond what surface-level cleaning can address.
Additionally, stains can remain wet for an extended period. Walking on the carpet during this time can gradually draw the stain back to the surface. This is not a sign of poor cleaning but rather a limitation, as carpet cleaners cannot treat stains that have penetrated the backing or underlay.
In most cases, resolving these reappearing stains requires replacing the underlay and allowing the carpet to fully dry, a process that can be difficult for many households. For persistent, reoccurring stains, many people opt to replace both the carpet and underlay entirely, as fixing such issues is often time-consuming and expensive for the customer.
The wicking process occurs when moisture from the backing or underlay brings residual stains to the surface of the carpet. Humid conditions or the pressure of foot traffic compressing the pile into the backing can trigger this effect. As a result, stains may reappear even after multiple cleaning attempts.
It's important to note that this is not due to inadequate cleaning but rather the nature of embedded stains that surface-level cleaning cannot fully address. Additionally, stains can remain wet for an extended period, and foot traffic over time may cause the stain to resurface. Addressing the underlying issue often requires replacing the underlay and allowing the carpet to dry properly, which can be inconvenient for many households. For recurring stains, many customers ultimately choose to replace both the carpet and underlay as the most effective solution.
Spills and accidents are a common occurrence, and sometimes children or pets can cause new stains shortly after cleaning, regardless of how clean the carpet was left when we finished the job. Unfortunately, we often get blamed for stains reappearing or new stains forming when, in reality, they were caused by post-cleaning incidents.
When we leave the premises, the customer essentially signs off that the carpet has been cleaned to a satisfactory condition. If any stains are present or likely to return, we always inform the customer of this possibility. However, the reappearance of stains is often due to unadmitted new spills from people or pets. Once we leave, the responsibility for what happens to the carpet lies with the customer. By signing off on the work, the contract is considered completed, and any future issues are outside the scope of the original cleaning agreement.
To effectively prevent stains from returning, it is important to address the problem at its source. Here's what we recommend in severe cases:
One common misconception about carpet cleaning is that all services offer the same level of cleanliness, but this couldn't be further from the truth. Some inexperienced or poor carpet cleaners use underpowered equipment or rotary mop machines that only clean the surface of the carpet pile. While the carpet may initially look clean, dirt and debris buried deeper in the pile remain untouched. As a result, this hidden dirt often resurfaces within a couple of weeks, making the carpet appear dirty again and leaving customers dissatisfied.
The deep pile cleaning service we offer is designed to address this issue by thoroughly cleaning the carpet fibers down to the backing. We use some of the best cleaning products available on the market, combined with top-tier equipment and best practices to ensure effective and long-lasting results. Our deep pile cleaning method penetrates deep into the carpet pile, providing superior results compared to surface-only cleaning methods.
However, it's important to understand the limitations of deep pile cleaning. While we can clean the carpet fibers down to the backing, the backing itself and the underlay beneath the carpet are not accessible from the surface. Deep pile cleaning cannot remove stains embedded in the backing or underlay because they require physical removal of the carpet, which is a service we do not provide. Although our method offers the best possible solution for cleaning carpets, any stains originating from the backing or underlay will remain unless more extensive measures, such as carpet replacement, are taken.
Flood damage can significantly impact carpets, and the approach to restoration depends on the source of the floodwater. For floods caused by clean water, such as drinking water from mains or pipes, the water can be extracted, but moisture will still remain in the carpet backing and underlay. This trapped moisture cannot be addressed through standard carpet cleaning methods. The carpet must be lifted and allowed to dry thoroughly, often requiring the use of industrial drying equipment.
In many cases, carpets affected by flooding may contract or warp out of shape as they dry. This can necessitate the services of a professional carpet fitter to re-stretch and refit the carpet to its original condition. However, if the carpet has been left saturated for an extended period, the backing material may become weakened, greatly reducing the overall lifespan of the carpet.
When floods are caused by unsanitary sources, such as rainwater or sewage-contaminated water, the situation becomes more serious. In such cases, the carpet and underlay should be removed and disposed of by environmental health services, which are equipped to handle this level of contamination. They will also sanitize the affected flooring to ensure the area is safe for reoccupation. Carpet cleaners typically do not offer sanitization or disposal services for this type of contamination, as it requires specialized handling provided by environmental health organizations.
Smells in carpets can often be caused by the buildup of general bacteria due to dirty carpets, including pet urine. Pet urine is particularly problematic because it can penetrate the carpet backing and underlay, making it difficult to address and remove entirely. While we can generally deal with smells originating from the surface of the carpet, like stains that soak into the carpet backing, smells originating from the backing or underlay are more complex and may require lifting the carpet, replacing the underlay, and performing sterilisation on both sides of the carpet.
There is a common misconception that cleaning the carpet will automatically eliminate persistent smells, such as pet odours. While this is generally true in reasonable circumstances, it may not always be straightforward. Pet odours and other smells may have deeply penetrated the underlay or spread to other areas of the room. Even after cleaning the carpet, the smell can linger in the room itself, including on walls, ceilings, curtains, windows, and furniture. As a result, customers may believe that carpet cleaning alone will eliminate the odour, but addressing the issue often requires additional measures.
For example, we all know that nicotine can stain walls and carpets. Cleaning the carpet may remove the nicotine smell from the fibres, but the walls will still be stained and continue to emit odours, meaning the room itself may still smell after the carpet has been cleaned. In such cases, additional treatments such as smoke bombs or antibacterial fogging machines may be necessary to fully address the odours within the room.
We have also encountered situations where customers report unpleasant smells in a lounge or living room, only for the actual source of the smell to be located in an adjacent room, such as a bathroom or toilet. Poorly maintained or blocked toilets can emit strong odours that drift into other parts of the house, creating the impression that the smell is originating from a different room. Identifying and addressing the true source of the odour is essential in effectively solving these issues.
Humidity and Moisture's Role in Odours: Moisture trapped in carpets due to spills, pet accidents, or general humidity can create an environment where bacteria, mould, and mildew thrive. These microorganisms release gases that contribute to musty or foul smells. If moisture issues are not addressed, odours can persist even after cleaning.
Dust and Debris as Odour Contributors: Carpets act like filters, trapping dust, dirt, and allergens over time. When these particles accumulate, they can release odours, especially if combined with moisture. Regular vacuuming is essential but not always sufficient to remove embedded particles that contribute to smells.
Pet Dander and Hair: In addition to pet urine, pet dander and hair can contribute to lingering odours. Dander contains proteins that can produce unpleasant smells, especially if left embedded in the carpet for long periods. Effective cleaning methods like deep cleaning help remove these particles.
Old Carpets and Wear: Older carpets may have absorbed years of dirt, spills, and odours, making them more difficult to clean effectively. The fibres degrade over time, trapping odours more easily. In some cases, replacing the carpet may be the only way to permanently resolve odour issues.
Chemical Residues from DIY Cleaning Products: Many over-the-counter carpet cleaners contain strong chemicals or fragrances meant to mask smells temporarily. However, these residues can attract dirt and create new odours over time. They can also react with existing substances in the carpet, exacerbating the issue.
Ventilation and Air Circulation: Poor ventilation in a room can trap odours, even after the source has been cleaned. Ensuring adequate airflow through windows, fans, or air purifiers can help disperse lingering smells and reduce their intensity.
Importance of Prompt Action: The longer a spill or accident remains untreated, the more difficult it becomes to eliminate the resulting odour. Promptly blotting spills and calling a professional cleaner can prevent long-term issues.
Specialised Treatments for Persistent Odours: For particularly stubborn smells, such as those from smoke or pet urine, additional treatments beyond carpet cleaning may be necessary. Options include enzymatic cleaners that break down odour-causing bacteria, ozone machines to neutralise odours in the air, and deep fogging with antibacterial agents.
Despite all the risks and dangers associated with bleach-damage to carpets, health hazards, and long-term effects-you're essentially buying it in a spray can, distributed in foam, and literally spraying it onto your carpet where it will likely remain stuck indefinitely. The foam hardens, the bleach seeps into the carpet backing, and over time, the sticky residue left behind attracts dirt and grime, creating dark spots that make the problem worse. Bleach and DIY foaming products are not a solution; they are a source of long-term damage. For effective stain removal, leave it to the professionals who know how to properly treat and extract stains without causing harm.